The Real Point of an Interview

This is what 99% of CVs miss in the content. Most people think an interview is about proving they can do the job. It isn’t. The real purpose of an interview is to make the hiring team comfortable letting go …

LinkedIn Tracks Your Digital Footprint!

Most People Don’t Even Know Where to Look Most LinkedIn users believe the platform is passive.It isn’t. LinkedIn actively tracks how you use the platform, not just what you write on your profile. That usage data forms part of your …

CV vs Resumes

The One Thing Everyone Forgets The CV vs résumé debate is usually framed around seniority or preference. That framing is wrong. The real difference is geography, paper size and decision speed. The Physical Constraint Nobody Mentions There is no A4 …

Freelancer vs Contractor

Why the Difference Matters (and Why HMRC Cares) The terms freelancer and contractor are routinely used interchangeably on LinkedIn, CVs and even job adverts. From a commercial and HMRC perspective, that is wrong. More importantly, it creates risk for both …

The LinkedIn “Green Scarf”

Noise, Signal and the Commercial Reality If you spend any time on LinkedIn, you will have seen it. The green scarf.The green banner.The green “Open to Work” badge. What started as a visibility tool has become a lightning rod for …

Why Consistency Beats Creativity on CVs

And Why “Standing Out” Is Usually the Wrong Strategy Most CV advice encourages candidates to stand out.At leadership level and, in truth, at almost every level, that advice is flawed. Unless your role is explicitly creative, and even then with …

Why Use Cambria on a CV?

Font choice on a CV is not an aesthetic decision. It is a readability, credibility and performance decision. Cambria was designed specifically for onscreen reading and professional documents. Unlike decorative or legacy fonts, it performs consistently across Word, PDF, ATS …

Which Version Is Correct?

Why This Small Detail Matters More Than You Think Candidates are often told there is a “correct” way to write multi-skilled on a CV. That advice is incomplete. From a pure language perspective, multi-skilled (hyphenated) is the most grammatically accepted …

Implied Tight Writing: Why It Works On CVs

Implied tight writing is not a modern trend. It is a disciplined communication technique with deep roots in executive briefing, military reporting, management consulting and board-level papers. Its purpose has always been the same: transfer maximum meaning with minimum cognitive …