Why LinkedIn Optimisation Has Changed

For many professionals, LinkedIn has become little more than an online CV – That approach no longer works. Today’s LinkedIn platform has evolved into a sophisticated professional search engine, where recruiters, hiring managers and executive …

When Do You Apply For Jobs?

Most job seekers focus on what they apply for. Very few think about when they apply.After years in recruitment and analysing hiring activity through DWOR reporting cycles, I noticed something interesting.The best applications are not …

A Few Weeks Ago I Changed My LinkedIn Profile.

The reason was simple.My visibility had collapsed.Search appearances had fallen dramatically.Profile views were down.Engagement had slowed.Enquiries had almost disappeared. Like many professionals, I initially assumed the issue was the algorithm.It wasn’t.It was my profile.Since updating …